Obama steps into The Shade Room to urge 'roommates' to vote, says White House 'working to keep people from voting'
© The Shade Room

Former President Obama knocked the Trump administration in a video released by The Shade Room this week, accusing the White House of working to “keep people from voting,” particularly those of color.

Obama made the comments in a short advertisement urging people to vote early in the election that was released by the Shade Room, a Black-owned media company with a large social media following that covers celebrity and entertainment news. 

Obama started off the video by addressing the “roommates,” the media company’s nickname for its readers, saying: “As you know the election is coming up and I’ve got just one word for you: vote. Actually I’ve got two: vote early.” 

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“Right now, from the White House on down, folks are working to keep people from voting, especially communities of color. That’s because there’s a lot at stake in this election. Not just our pandemic response or racial justice, but our democracy itself,” he said.

“So, it’s more important than ever to make your voice heard. We can’t leave anything to chance,” he continued, before going on to urge viewers to visit a website that allows them to check their voter registration status and look up nearby voting locations.

The video marks Obama’s latest show of support for Democratic presidential nominee Joe BidenJoe BidenNearly 300 former national security officials sign Biden endorsement letter Trump narrows Biden's lead in Pennsylvania: poll Florida breaks first-day early voting record with 350K ballots cast MORE’s campaign in recent months and comes hours before his former vice president is set to face off in his first presidential debate against President TrumpDonald John TrumpNearly 300 former national security officials sign Biden endorsement letter DC correspondent on the death of Michael Reinoehl: 'The folks I know in law enforcement are extremely angry about it' Late night hosts targeted Trump over Biden 97 percent of the time in September: study MORE later on Tuesday.

In a Twitter video urging supporters to register to vote in the November race on National Voter Registration Day last week, Obama emphasized the stakes of the coming of election, saying: “What’s at stake in this election is much bigger than Joe or the man he’s running to replace.”

“What’s at stake is whether or not our democracy endures,” he continued in the clip, which doesn’t mention Trump by name. “And the folks in power are hoping that you will stay home. They’re hoping you get cynical.”

“They’re trying to convince you that your vote doesn’t matter. It’s how they win. Don’t let them,” he added.