Kaepernick teams up with Ben & Jerry's for new flavor, plans to donate his proceeds to racial justice effort
© Ben & Jerry’s

Colin Kaepernick has partnered with Ben & Jerry’s on a new vegan ice cream called “Change the Whirled” that made its debut on Thursday. 

The new flavor combines caramel non-dairy frozen dessert, fudge chips, graham cracker swirls and chocolate cookie swirls. The ice cream company said it honors the former NFL star’s “activism in pursuit of racial justice.” 

“Sometimes things make perfect sense, and when they come together it’s like, what took so long? In retrospect, combining Chocolate Chip Cookie Dough and Chocolate Fudge Brownie to make Half Baked feels like a real no brainer, right?” the company said in a statement announcing the flavor.

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“Well, we feel the same way about Change the Whirled, our new flavor partnership with Colin Kaepernick to benefit Know Your Rights Camp. We both care deeply about and focus much of our time and energy on advancing issues of social and racial justice. We both think ice cream creates joy and is a great way to bring people together,” it added.

“And we both are clearly talented enough to start at quarterback right this second for any professional football team.”

The company said Kaepernick will be donating his portion of the proceeds from the new flavor to his Know Your Rights Camp, which works to advance the liberation and well-being of Black and Brown communities.

Kaepernick founded the effort in 2016, the same year he became the first NFL player to kneel during the national anthem at games to protest racial inequality and police brutality. He has not had a job in the league since that season.

The former San Francisco 49ers quarterback said in a statement Thursday that he is “honored to partner with Ben & Jerry's on Change the Whirled.”

“Their commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the wellbeing of Black and Brown communities. My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free,” he said. 

Matthew McCarthy, CEO of the ice cream company, also called Kaepernick “the perfect partner for Ben & Jerry’s to continue to advance our work on issues of racial justice.”

“Ben & Jerry’s is proud to diversify our flavor portfolio by honoring Kaepernick with a full-time flavor,” McCarthy said in a statement. “We deeply respect how Colin uses his voice to protest racism, white supremacy and police violence through the belief that ‘love is at the root of our resistance. We have tremendous hope in what we can accomplish together.”