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Beyoncé teams up with Adidas on Texas winter storm relief


Beyoncé Knowles-Carter is teaming up with Adidas and a Houston disaster relief organization to provide Texans with financial assistance following the state’s devastating winter storms this week.

The singer’s charitable foundation BeyGOOD on Thursday announced a partnership with Adidas and Bread of Life, a disaster relief and anti-hunger initiative, to provide a one-time payment to those who have experienced a “non-recurring, sudden or emergency-related financial hardship due to an unforeseen or unavoidable event,” according to the application form.

The fund is open to any state affected by the storms.

“We send our prayers to those impacted by the winter storm,” the foundation wrote on Twitter.

As of Friday afternoon, Bread of Life closed the first round of applications “due to the overwhelming response, emphasizing the tremendous need.”

Winter storms tore across the United States this week, triggering mass power outages that have left millions stranded in freezing temperatures without heat or running water.

At least 47 confirmed or suspected deaths have so far been linked to the weather and its related issues. At least 30 of those deaths have occurred in Texas.

President Biden has approved disaster declarations for Texas, Oklahoma and Louisiana. The sweeping weather disaster has impacted areas of Tennessee and Mississippi as well.

Biden said at the White House Friday that he hopes to personally visit Texas as soon as next week.

Tags Adidas beygood Beyoncé Knowles-Carter bread of life disaster assistance Houston Humanitarian aid Joe Biden Texas Texas storms winter storms Winter weather

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