Mattel has introduced a new Eleanor Roosevelt doll ahead of International Women’s Day.
The figurine of the former first lady and delegate to the United Nations is the “latest historical role model to join the Inspiring Women series,” Mattel said in a Thursday statement.
“A champion of policies around civil and economic rights, Eleanor Roosevelt’s passionate advocacy was unwavering, even when faced with resistance. Earning the title ‘First Lady of the World’ for her hard work and dedication to humanitarian efforts, Eleanor Roosevelt’s perseverance redefined the role of women in politics and public life,” the statement said.
The doll hit shelves nationwide on Wednesday. She is seen wearing a black hat, floral dress and a pearl necklace and posing in front of a photograph of the White House.
Mattel’s Inspiring Women series has previously honored prominent figures including Maya Angelou, Susan B. Anthony, Frida Kahlo and Rosa Parks, among others.
Mattel this week also announced that it is launching a virtual series titled “You Can Be Anything” to connect young fans of its iconic Barbie doll and their families with female role models. The series can be streamed on social media and will feature actress Yara Shahidi, activist Mari Copeny and others.
International Women’s Day will be celebrated on Monday. This year’s theme is “Choose to Challenge,” according to the day’s official website, which calls on everyone to “challenge and call out gender bias and inequality,” “celebrate women's achievements” and more.