LeBron James's voting rights group More Than a Vote is out with a new ad seeking to defend voting rights.
In the ad, released Friday as part of the group's Protect Our Power campaign, James narrates as various scenes of protests, insurrection, demonstrations and historical events flash on the screen.
"Look what we did. Look what we made happen. What our voices made possible," the basketball star says as photos of former Georgia gubernatorial candidate Stacey Abrams, presidential inauguration poet Amanda Gorman and Sen. Raphael WarnockRaphael WarnockThe Hill's Morning Report - Presented by Alibaba - House Democrats plagued by Biden agenda troubles Herschel Walker will speak at Trump rally in Georgia Democrats push to shield election workers from violent threats MORE (D-Ga.) are displayed.
"And now look what they're trying to do to silence us. Using every trick in the book and attacking democracy itself. 'Cause they saw what we're capable of, and they fear it," James adds as images of mailboxes and the Jan. 6 Capitol riot are shown.
More Than a Vote also partnered with Black Voters Matter Fund, Fair Fight Action, the Georgia NAACP and the New Georgia Project to combat voter suppression across the nation and focus on Georgia legislation that would serve to restrict voting access. According to CBS News, the ad is set to air this Sunday during the NBA's All-Star Game, which also coincides with the anniversary of "Bloody Sunday."
James issues a call to action in the ad, requesting that Americans do more than advocate on social media to create a change.
"This isn't the time to put your feet up," James says. "Or to think posting hashtags and black squares is enough. Because for us, this was never about one election.
"It's always been more than a vote. It's a fight and it's just getting started."
James created More than a Vote last summer on the heels of nationwide protests over racial inequality and police brutality sparked by the death of George Floyd. The organization has partnered with voting rights organizations, including When We All Vote and Abrams’s Fair Fight.