Eva Longoria, Mark Cuban to star in White House COVID-19 ad series: report
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Eva Longoria and Dallas Mavericks owner Mark CubanMark CubanEva Longoria, Mark Cuban to star in White House COVID-19 ad series: report Dwayne 'The Rock' Johnson vs. Donald Trump: A serious comparison Wisconsin bill would require playing of national anthem at taxpayer-funded venues MORE are reportedly part of a big celebrity push from the Biden administration to encourage young people to get vaccinated against COVID-19.

The campaign is dubbed "We Can Do This: Live" and is poised to be unveiled Thursday, NBC News reported.

The effort, which is described as a "massive campaign" and also includes NASCAR drivers and NBA and WNBA players, will reportedly be aimed at reaching Americans “directly in the places where they already consume content online, including social media, podcasts, YouTube, and more.”


A White House spokesman didn't immediately return ITK's request for comment.

About 1 in 5 U.S. adults said they would not get a vaccine to protect against the coronavirus, according to a Monmouth University poll released last week.

Concerns about vaccine hesitancy have grown after federal officials recommended a pause in the administration of the Johnson & Johnson vaccine due to instances of rare blood clots among a handful of recipients.

Several celebrities and high-profile political figures have used their platforms to encourage vaccinations. Former President Obama appeared virtually alongside former NBA stars Shaquille O'Neal and Charles Barkley in a TV special last weekend to encourage communities of color and young people to get their shots. Dolly Parton, Steve Martin and Samuel L. Jackson have also been among the many entertainers who have taken to social media to urge their fans to get vaccinated.

Updated 7:58 p.m.