Ciara teaming with nonprofit to promote cervical cancer screenings for Black women
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Musician Ciara is partnering with a nonprofit organization to promote cervical cancer screenings for Black women. 

The Black Women’s Health Imperative (BWHI) and Hologic's Project Health Equality shared the news of their partnership with the Grammy-award-winning artist on Tuesday, encouraging Black women to schedule yearly Pap tests using the hashtag #CervingConfidence as the rallying cry. 


In a statement, BWHI president and CEO Linda Goler Blount said that the purpose of this new partnership is to raise “awareness of the importance of preventing cervical cancer and offering access to screenings that can make a difference in protecting" Black women from disease.

“Too many women are dying needlessly from cervical cancer, and it could simply be prevented with regular screening. Along with Ciara, we encourage Black women to prioritize themselves and their health,” she said. 

Black women are two times more likely to die from cervical cancer than white women, according to the BWHI statement.

During an interview with CBS’s “This Morning,” Ciara told the hosts that she wants Black women to know that “self-care is the most important care” and shared a personal story of someone she knew that battled the disease.