Vogue Scandinavia has employed climate and environmental activist Greta ThunbergGreta ThunbergLet's plan for human ingenuity in our fight against climate change Energy & Environment — Beyond COP26 Greta Thunberg dismisses COP26 pact: 'The real work continues outside these halls' MORE to grace its first cover.
The new branch of the iconic publication launched Sunday with a cover story titled "The Wonders of Greta Thunberg," in which Vogue dubbed her the "most recognisable activist in the world."
In her interview, the 18-year-old spoke of the dichotomy she's dealt with growing up in the spotlight.
"One second I’m controlled by my parents, I can’t think for myself; the next second I’m an evil manipulative little child," she said. "These theories don’t match, and that’s also the fun of it."
Vogue Scandinavia Editor-in-Chief Martina Bonnier hailed Thunberg in her first editor's letter, saying she was "so incredibly proud" to feature her.
"Not only is she a singular Scandinavian figure and force of change, she also embodies the love of nature, pursuit of sustainability and unabashed fearlessness that is at the core of our vision," she added.
Thunberg shared her cover on Twitter, taking the opportunity to discuss the fashion industry's environmental impact.
The fashion industry is a huge contributor to the climate-and ecological emergency, not to mention its impact on the countless workers and communities who are being exploited around the world in order for some to enjoy fast fashion that many treat as disposables. 1/3 pic.twitter.com/pZirCE1uci— Greta Thunberg (@GretaThunberg) August 8, 2021
Thunberg's activism meshes well with Vogue Scandinavia's mission, noted Wolfgang Blau, global chief operating officer and president at Vogue parent company Condé Nast.
"Scandinavian fashion companies have also been important drivers of the global conversation about fashion, sustainability and climate change," Blau said, according to Vogue Business.