CBS is launching a reality TV show called "The Activist," in which contestants will compete in ways "to bring meaningful change" to various health, education and environmental causes.
Six competitors will go head-to-head in "missions, media stunts, digital campaigns and community events aimed at garnering the attention of the world’s most powerful decision-makers, demanding action, now," CBS announced Thursday.
R&B pop star Usher is poised to host the five-episode series when it premieres on Oct. 22, and "Dancing With the Stars" alum Julianne Hough and actor Priyanka Chopra Jonas will serve as co-hosts.
Social media metrics, online engagement and the show's hosts will determine the winner of the series.
The "ultimate goal" for the winner of the reality TV show, the network said, is to make it to the Group of 20 summit in Rome next month "for a once-in-a-lifetime opportunity to meet with world leaders in the hopes of securing funding and invaluable awareness for their causes."
The show will be produced by Global Citizen, Live Nation and Deviants Media.
Global Citizen CEO Hugh Evans said in a statement that the aim of the philanthropy-meets-reality TV series is to "inspire real change."
“The audience will see the Activists’ passion and commitment for their causes tested as they petition world leaders to take urgent action to resolve the interconnected crises we face," Evans said.