Michael Jordan, Jordan Brand donating $1M to help diversify newsrooms
© Getty Images

Basketball legend Michael Jordan announced that he will donate $1 million to the Ida B. Wells Society for Investigative Reporting to help diversify newsrooms. 

The Jordan Brand grant will enable the society to expand its college internship program, create a summer journalism program at a historically black college or university in North Carolina, and launch a high school journalism project with a majority Black and Latino school in the state. 

The Ida B. Wells Society, created in 2016 to help train and support minority investigative journalists, is housed at the University of North Carolina at Chapel Hill’s School of Journalism and Media. 

ADVERTISEMENT

“Investigative reporting is the most important reporting in our democracy,” society co-founder and 1619 Project author Nikole Hannah-Jones said in a statement. 

"It’s the reporting that holds power accountable, that unearths the way it’s wielded, that tells the stories that people don’t want told. Our democracy is in crisis as politicians are advancing a wave of voter suppression laws across the country and journalists must step up to be the firewall for our democracy," she added. "That makes the work we do as a Society and the substantial support of Michael Jordan and the Jordan Brand so critical in this moment."

Jordan, who was the main subject of the Netflix documentary series “The Last Dance,” pledged in 2020 to donate $100 million to organizations that are dedicated to racial equality, social justice and education access over the next decade, Black Enterprise reported.

“The work of the Ida B. Wells Society has common roots in our Black Community Commitment, reframing stories from the community, opening up new spaces of access and inspiration, and advancing social justice. We look forward to supporting young, diverse talent, and helping to change the landscape for investigative journalism,” Jordan Brand President Craig Williams said in a statement.