Costumes of former President TrumpDonald TrumpHillicon Valley — Presented by Xerox — Twitter's algorithm boosts right-leaning content, internal study finds Ohio Democrat calls Vance an 'ass----' over Baldwin tweet Matt Taibbi says Trump's rhetoric caused public perception of US intelligence services to shift MORE have gone from being in scary high demand to suffering spooktacularly anemic sales this Halloween.
Retailers appear to be heavily discounting get-ups depicting No. 45, with trends showing trick-or-treaters opting more for the country’s fictional superheroes than its real-life political leaders.
“We did have to mark down the Trump costumes significantly to move through the inventory,” Chris Turk, spokesman for Yandy.com, told ITK.
The website, which typically makes headlines for its political- and pop culture-inspired Halloween outfits — past years have included a “Mail In Ballot” costume and a risqué Trump number called “Donna T. Rumpshaker” — is skipping such ensembles this time around, suggesting customers might be experiencing burnout from the 2020 White House race.
“This year we decided not to do any political costumes because we thought everyone was tired of hearing and seeing it these last couple of years,” Turk said.
The price of the Rumpshaker costume was slashed 30 percent, from $70 to $49, in order to plow through the Trump surplus. A “Comb Over Politician Wig” was featured at 50 percent off.
An “Inflatable Leader Piggyback Costume” from Party City, featuring a blow-up mini version of the former president that makes it appear the wearer is carrying him on their back, was marked down from $30 to $20. There was no sale or discount on a similarly themed President BidenJoe BidenHow 'Buy American', other pro-US policies can help advocates pass ambitious climate policies Overnight Defense & National Security — Presented by Raytheon Technologies — Biden backtracks on Taiwan Photos of the Week: Manchin protestor, Paris Hilton and a mirror room MORE style, still offered at $50.
Another less-than-flattering Trump fashion, an “Over Inflated Ego” costume that puffs up to show a cartoonish figure of the ex-commander in chief sporting a diaper and holding an American flag, was nearly $30 off on CostumePlace.com, for sale for $50.
The price cuts mark a seemingly frightening drop for Trump in the Halloween popularity contest. Back when he was a GOP presidential candidate, costume vendors told ITK that Trump-inspired gear was flying off the shelves.
“Donald Trump is selling like crazy,” Troy Eaves, vice president of marketing for HalloweenCostumes.com, said in 2015.
This year, the website is seeing blockbuster movie heroes and villains — such as Black Widow, Batman and Cruella de Vil — appeal more to buyers.
With 2024 on the Halloween horizon, Trump costume sales could make a spine-tingling comeback.
For now, Yandy.com’s Turk said sellers are keeping a close eye on their inventory: “We definitely track how our items are performing and expected sell-through, and when we see popularity drop off, the buyers know it’s time to move on.”