Oscars call for nominations on Twitter for ‘fan favorite’ recognition
Call it the People’s Choice Oscar.
The 94th Academy Awards has announced that, beginning Monday, Twitter users will be able to vote for their favorite movies released in 2021 with the hashtag #OscarsFanFavorite, even if the film wasn’t nominated for an Oscar.
The nominee that receives the most votes by March 3 will be recognized at the awards during the March 27 broadcast.
“We’re thrilled to partner with Twitter to help build an engaged and excited digital audience leading up to this year’s ceremony,” Meryl Johnson, the vice president of digital marketing at the Academy of Motion Picture Arts and Sciences, told The Hollywood Reporter, which first announced the news. “Through these activations, social media users around the world now have more opportunities to engage with the show in real time, find a community and be a part of the experience in ways they’ve never been able to before.”
Three Twitter users who participate in the online nominations will also be chosen to present an Oscar at next year’s ceremony.
Twitter users will also be able to vote for their favorite movie scenes using the hashtag #OscarsCheerMoment. The scenes with the highest number of votes will also be shown at the ceremony, along with fan tweets.
Five participating Twitter users will receive a prize, including one year of free movie tickets at a theater of their choice, free subscriptions to streaming services, and merch from the Academy Museum. Users can vote up to 20 times per day.
“Twitter is the place to be during award shows and the Oscars is one of the biggest conversation drivers every year,” Sarah Rosen, Twitter’s head of U.S. entertainment and news partnerships, told the Reporter. “The idea that a movie fan might see their tweet during the Oscars broadcast is pretty epic, and we are thrilled to have the opportunity to partner with the Academy to bring this to life.”
The Hill has reached out to the Academy for comment.