The social media campaign is aimed at young people between the ages of 18 and 29 and builds on a new TV ad and radio ad running in swing states that highlights Obama’s stated desire to be “president for all,” a direct response to the video taken of Romney at a private fundraiser in May that was released this week.
Romney told supporters in Florida that his “job is not to worry” about the 47 percent of Americans who don't pay income taxes, are “dependent on the government" and "believe they are victims.” He said those people would never vote for him as president.
In contrast, the Obama campaign said Obama is “for all” Americans.
“’For All’ illustrates the shared values of the president and young Americans across the country: that if we work together, we can continue to move this country forward,” reads a release from the Obama campaign. “Working together, we can continue to restore the strongest middle class the world has ever known — the promise that hard work will pay off, responsibility will be rewarded, and that everyone gets a fair shot, does their fair share and plays by the same rules.”
The campaign is asking supporters to snap a picture of their pose on Instagram and tweet to submit using one of the suggested hashtags: #forall, #obama2012, #campaigntrail, #opendoors2012, #dnc2012, or just tweet the president’s account @BarackObama.
The campaign has already posted a variety of photos featuring supporters with words like “hope” and “equality” written on the hand over their heart. Photos shared by the campaign feature the new “For all” logo in the lower right corner. Actors Scarlett Johansson and Jared Leto, who both attended the Democratic National Convention, and Obama campaign manager Jim Messina have both shared their pro-Obama pose.