Rubio has looked to make light of the moment — and cash in on it, with his political action committee selling a "Marco RubioMarco Antonio RubioRubio's pragmatic thinking on China The Hill's 12:30 Report: Trump feuds heat up Rubio to introduce legislation to keep Supreme Court at 9 seats MORE Water Bottle" that supporters can purchase for $25.

"Send the liberal detractors a message that not only does Marco Rubio inspire you ... he hydrates you too," the website selling the bottle — emblazoned with Rubio's last name in a tall red font — says.

Time magazine reported Wednesday the PAC has sold more than 4,000 water bottles, raising some $119,200 in the week since the incident.

Rubio has repeatedly made fun of the moment, which has earned widespread discussion on social media and late-night television.

“I mean I needed water, what am I going to do?” Rubio quipped during ABC’s "Good Morning America." During that and many of his other post-speech interviews, Rubio has self-deprecatingly taken another swig of water.

“God has a funny way of reminding us that we’re human," Rubio said.