Dems make big play for House in California

Dems make big play for House in California
© Getty Images
LOS ANGELES - The Democratic Congressional Campaign Committee (DCCC) will spend millions of dollars on television advertisements aimed at winning Republican-held seats in historically red Orange County this November, signaling a major play for seats the party must recapture in order to reclaim the House.
The DCCC will announce Tuesday it will spend $3.1 million on television spots in the Los Angeles media market, the most significant part of the committee's third wave of advertising buys this year.
In the Los Angeles area, Democrats have taken aim at seats held by Rep. Ed RoyceEdward (Ed) Randall RoyceMystery surrounds elusive sanctions on Russia Hillicon Valley: Lawmakers struggle to understand Facebook's Libra project | EU hits Amazon with antitrust probe | New cybersecurity concerns over census | Robocall, election security bills head to House floor | Privacy questions over FaceApp House panel advances bill to protect elections from foreign interference MORE (R), who is retiring, and Reps. Mimi Walters (R), Steve Knight (R) and Dana RohrabacherDana Tyrone RohrabacherThe Hill's Morning Report - Trump, Biden go toe-to-toe in Iowa Ex-GOP lawmakers are face of marijuana blitz Former GOP Rep. Rohrabacher joins board of cannabis company MORE (R). All four districts went for Clinton over Trump in 2016.
The DCCC will also purchase $900,000 in television time in Sacramento and $100,000 in Fresno, money that will be spent against Rep. Jeff DenhamJeffrey (Jeff) John DenhamEx-GOP Rep. Roskam joins lobbying firm Ex-GOP Rep. Denham heads to lobbying firm Crazy California an outlier? No, we are the canary in the coal mine MORE (R), who holds a Central Valley district that also went for Clinton. The Fresno market also covers Rep. David ValadaoDavid Goncalves ValadaoThe 8 House Republicans who voted against Trump’s border wall The Hill's Morning Report — Presented by T-Mobile — The political currents that will drive the shutdown showdown Rep. Valadao officially concedes in California race MORE's (R) district, and Democrats will add in $50,000 in English- and Spanish-language advertisements in Bakersfield, where the other half of Valadao's voters live.
The $5.1 million spent on California districts makes up about two-thirds of the $7.5 million in reservations the DCCC will begin making Tuesday.
The party plans to spend $927,000 in the Denver market, their latest attempt to knock off perpetually embattled Rep. Mike CoffmanMichael (Mike) Howard CoffmanBottom Line Koch political arm endorses Colorado Sen. Gardner 20 years after Columbine, Dems bullish on gun reform MORE (R-Colo.). And they will spend $700,000 in Tucson, Ariz., beginning soon after Labor Day, in an effort to win back a seat held by Rep. Martha McSallyMartha Elizabeth McSallyGabby Giffords participating in gun violence town hall in El Paso following mass shooting Poll shows Biden, Warren tied with Trump in Arizona Anti-gun violence organization endorses Kelly's Senate bid MORE (R), who is running for a U.S. Senate seat.
Democrats will buy $500,000 for five weeks of television time in Paducah, Ky., a media market that covers a Southern Illinois district held by Rep. Mike BostMichael (Mike) J. BostMORE (R). Democrats had previously reserved airtime in the St. Louis market, which also covers Bost's district.
The party hopes to win back an open seat being vacated by the retiring Rep. Lynn JenkinsLynn Haag JenkinsAnti-corruption group hits Congress for ignoring K Street, Capitol Hill 'revolving door' K Street giants scoop up coveted ex-lawmakers Pompeo seen as top recruit for Kansas Senate seat MORE (R-Kan.). Democrats blocked off $117,000 for three weeks of advertising in Topeka, and another $133,000 in the Kansas City market, both of which touch Jenkins's district.
The latest round of advertising buys brings the DCCC's total investment in television to about $20 million. The party laid out an initial round of $12.6 million in ad buys in May, in high-priority markets like New Hampshire, eastern Iowa, Minneapolis, Philadelphia and Miami. They quietly bought another $9.2 million in airtime earlier this summer.
Candidates, parties and outside groups have invested more than $280 million in television airtime in the battle for control of Congress this year.
Super PACs like the House Majority PAC, which supports Democrats, and the Congressional Leadership Fund, which backs Republicans, have reserved more time than the party committees, hastening a trend toward outside groups' spending domination that began after the Supreme Court's Citizens United decision.