SPONSORED:

Pro-trade group launches media buy as Trump and Democrats near deal on new NAFTA

Pro-trade group launches media buy as Trump and Democrats near deal on new NAFTA
© Getty Images

Trade Works for America, a group aiming to secure passage of President TrumpDonald John TrumpTrump admin to announce coronavirus vaccine will be covered under Medicare, Medicaid: report Election officials say they're getting suspicious emails that may be part of malicious attack on voting: report McConnell tees up Trump judicial pick following Supreme Court vote MORE's trade agreement with Mexico and Canada, launched a new six-figure media buy on Tuesday as a last effort to get the deal across the finish line.

The United States-Mexico-Canada Agreement (USMCA) is the renegotiated North American Free Trade Agreement deal and President Trump said on Monday that “a lot of strides” had been made towards an agreement. 

The White House, House Democrats and labor officials have been negotiating parts of the deal and have indicated that the deal is in its final stages.

ADVERTISEMENT

“At this point, the ball is on the two-yard line we just need to punch it into the end zone,” Trade Works for America co-chairman Phil Cox, a GOP operative, told The Hill. “I think this could be the extra push that we need. This is in response to the dynamics that we’re seeing in front of us and how close we believe this deal is to getting done.”

The new media buy is part of a multimillion-dollar, nationwide ad campaign to educate workers, job creators and lawmakers about the benefits of the USMCA. The campaign is focused on educating and mobilizing voters outside the D.C.-area.

“We are really focused on 35 or so tier-one House districts. The focus at this point is on constituent activation, not persuasion,” Cox said.

The group has been targeting Democrats in districts that Trump won in 2016 or highly competitive districts in 2020 but, as some Democrats have expressed support for the deal, they have shifted their resources into districts where members haven’t made a public statement of support.

The new ads target 35 members, including Democratic Reps. Jennifer WextonJennifer Lynn WextonVirginia voter registration website back up after outage on last day to register House advances bill aimed at imports tied to Uyghur forced labor This week: Supreme Court fight over Ginsburg's seat upends Congress's agenda MORE (Va.), Colin Allred (Texas) and Debbie DingellDeborah (Debbie) Ann DingellCedric Richmond's next move: 'Sky's the limit' if Biden wins Pelosi, Mnuchin continue COVID-19 talks amid dwindling odds for deal Pocan won't seek another term as Progressive Caucus co-chair MORE (Mich.). GOP Rep. Matt GaetzMatthew (Matt) GaetzHouse Judiciary Republicans mockingly tweet 'Happy Birthday' to Hillary Clinton after Barrett confirmation Congressional antitrust report rips tech firms for stifling competition Loeffler tweets edited video showing Trump taking down coronavirus in wrestling match MORE (Fla.) is the only Republican targeted.

ADVERTISEMENT

“We want to make sure we’re not taking anyone for granted regardless of party affiliation,” Cox said.

They are digital activation ads with the goal of generating calls and emails to members of Congress with pro-USMCA material until there is a vote in the House. Trade Works for America estimates it will contact about 20,000 new voters from the ad.

“We’re cautiously optimistic we will see a deal before the and of the year. Speaker (Nancy) Pelosi and Chairman (Richard) Neal have said they’re on a path to yes. Now it's time to get off the path and get the USMCA done,” Cox said.

Trade Works for America was announced in February but officially launched with the announcement of its co-chairs in March. Former Sen. Heidi HeitkampMary (Heidi) Kathryn HeitkampThe Hill's Morning Report - Sponsored by JobsOhio - Showdown: Trump-Biden debate likely to be nasty Senate Democrats want to avoid Kavanaugh 2.0 Harris faces pivotal moment with Supreme Court battle MORE (D-N.D.), who lost her reelection campaign in November is a co-chairwoman, alongside Cox.

The group ran ads targeting four lawmakers— Republican Rep. Tim WalbergTimothy (Tim) Lee WalbergHillicon Valley: Judge's ruling creates fresh hurdle for TikTok | House passes bills to secure energy sector against cyberattacks | Biden campaign urges Facebook to remove Trump posts spreading 'falsehoods' House passes bills to secure energy sector against cyberattacks The health care crisis no one is talking about MORE (Mich.) and freshman Democratic Reps. Elissa SlotkinElissa SlotkinOvernight Health Care: US sets a new record for average daily coronavirus cases | Meadows on pandemic response: 'We're not going to control it' | Pelosi blasts Trump for not agreeing to testing strategy The Hill's 12:30 Report - Presented by Facebook - White House plans for another in-person Barrett event Overnight Health Care: Following debate, Biden hammers Trump on coronavirus | Study: Universal mask-wearing could save 130,000 lives | Finger-pointing picks up in COVID-19 relief fight MORE (Mich.), Xochitl Torres Small (N.M.) and Josh Harder (Calif.), in March.