Everybody wants Joe Manchin

Sen. Joe ManchinJoseph (Joe) ManchinDemocrats near pressure point on nixing filibuster  All eyes on Manchin after COVID-19 aid passes Senate Justice: 'I'm not going to get in a food fight with Joe Manchin' on use of CARES Act funds MORE (D-W.Va.) is the most sought-after swing vote in the 50-50 Senate and a popular target for every interest group in Washington seeking his support on legislation.

He's also a tough target, given that everyone in town wants a few minutes with the senator seen as the make-or-break vote on many bills and nominees.

“He’s a really hard dude to lobby,” one Democratic lobbyist said. “There’s just a line from here to Timbuktu of people waiting to have him save their cause or company or issues. It makes him a very challenging guy to lobby as a result.” 


Lobbying firms are now trying to make up for lost time by scrambling to connect with Manchin more than a month after the Georgia Senate runoffs tipped the balance of power to Democrats.

“I do think that it would be ideal for anybody leading a firm to try and find a Manchin person. But that’s interesting that there aren’t more,” the lobbyist added.

The small group out there includes Hayden Rogers, Manchin’s chief of staff from 2013 to 2015 who’s now a partner at Integrated Strategy Group; Patrick Hayes, chief of staff as recently as 2019 who lobbies for telecommunications company Altice; Church Hutton, Manchin’s policy adviser who’s a lobbyist for Sierra Nevada Corp., a government contractor; and former energy counsel Robert Diznoff, a lobbyist for Amazon.

Some former Senate colleagues are multiclient lobbyists, including former Sen. Joe DonnellyJoseph (Joe) Simon DonnellyEverybody wants Joe Manchin Centrist Democrats pose major problem for progressives Biden and Schumer face battles with left if Democrats win big MORE (D-Ind.), who’s with Akin Gump, and former Sen. Mark PryorMark Lunsford PryorEverybody wants Joe Manchin Cotton glides to reelection in Arkansas Live updates: Democrats fight to take control of the Senate MORE (D-Ark.) at Brownstein Hyatt Farber Schreck.

But some K Street veterans say that former staffers and ex-senators are unlikely to have much success with Manchin.


“I think people trying to lobby Manchin via downtown ‘hired guns’ are misguided at best and boneheaded at worst. The way to ‘lobby’ Manchin is via your own West Virginia grassroots assets. If you don’t have them, you don’t matter to him,” a trade association source said.

Two groups with a West Virginia presence — the Poor People’s Campaign and Service Employees International Union — landed a virtual meeting with Manchin on Thursday, when they tried to persuade the senator to back off his opposition to a $15 minimum wage increase.

Manchin became the first Senate Democrat to come out against the wage hike that’s part of President BidenJoe BidenLawmakers, activists remember civil rights icons to mark 'Bloody Sunday' Fauci predicts high schoolers will receive coronavirus vaccinations this fall Biden nominates female generals whose promotions were reportedly delayed under Trump MORE’s $1.9 trillion relief plan. The measure requires the support of all 50 Democrats if they want to pass it through the budget reconciliation process, making Manchin a crucial part of their plan.

Manchin also became the first Democrat to say he would vote against Neera TandenNeera TandenOvernight Defense: Capitol Police may ask National Guard to stay | Biden's Pentagon policy nominee faces criticism | Naval Academy midshipmen moved to hotels White House says Shalanda Young could serve as acting OMB director Republicans blast Pentagon policy nominee over tweets, Iran nuclear deal MORE, Biden’s nominee to lead the White House Office of Management and Budget, putting her nomination in jeopardy.

On the minimum wage push, Manchin’s opposition is welcome news to the restaurant industry.


Sean Kennedy, executive vice president of public affairs for the National Restaurant Association, said the best tactic when lobbying Manchin is to frame things from a West Virginia perspective.

“For a state like West Virginia, local business is critical, and Joe Manchin is hyperaware of every single employer. If you know your facts cold and can demonstrate why you’re relevant to the state, he and his staff are incredibly open to hear your views,” he said.

Manchin, a former governor, is constantly navigating the challenges of being a Democrat in West Virginia, a state where Biden won less than 30 percent of the vote in 2020.

“He’s a difficult guy to lobby because you have a point of view, and you have to get him to another point of view, and he’s got to run that through an algorithm that will help him win his seat in West Virginia, and that algorithm is pretty complicated,” the lobbyist said.

Manchin, a three-term senator, isn’t up for reelection until 2024. In 2018, he won his seat by just more than 3 percentage points. 

“He’s probably the Democrat with the sharpest, most honed political skills in the caucus. The reason is, he’s a Democrat in West Virginia. He doesn’t get a day off from fighting to survive, and he’s been that way for a long time,” said Ivan Zapien, a partner at Hogan Lovells.

“Does that make him easy to lobby? No, it makes it very challenging because he’s not playing political checkers; he’s playing political three-dimensional checkers. He’s just got to managing all these really difficult challenging issues,” Zapien added.

In the words of one lobbyist, “He’s got to straddle not just both sides; he’s got to straddle like 10 different sides. Unquestionably, when you’re a Democrat from West Virginia, you sleep with one eye open.”