PR shop Levick acquires Purple Nation

Levick announced Monday that it has acquired Purple Nation Solutions, the public relations firm co-founded by Lanny Davis and Michael Steele.

The new acquisition continues the public affairs firm’s expansion into lobbying and communications. Levick recently brought on a team of lobbyists from Dow Lohnes Government Strategies to start an advocacy practice and launched a business intelligence group.

Davis, who was special counsel to President Bill ClintonBill ClintonTrump takes office in tough place, but approval ratings do change The new Washington elite schmoozes over lunch Trump: 'Very honored’ that Clinton attended inauguration MORE, will be a senior vice president at Levick. Steele, a former chairman of the Republican National Committee (RNC), will be a senior strategist at the firm, handling state and local government issues.

Another employee at Purple Nation, Eleanor McManus, formerly a senior producer for CNN’s “Larry King Live,” will join Levick as a senior vice president.

“Purple Nation Solutions is a natural fit for Levick because their approach perfectly embodies Levick's view of how to build consensus and communicate trust. This new team brings their bi-partisan, solution-oriented, trust-building approach to our avocacy and Public Affairs Practice,” said Mark Irion, Levick’s president, in a statement.

Steele said it was “great to see Levick taking Purple mainstream” while Davis said “merging with Levick is the perfect synergy for the concept that Michael Steele and I conceived achieving bipartisan solutions using law, media and politics.”

Davis is also a columnist for The Hill.