Brady gun control group gets rebranding

Brady gun control group gets rebranding

The Brady Campaign to Prevent Gun Violence, the nation's oldest gun violence prevention advocacy group, is rebranding, changing its name to Brady and expanding its efforts.

The group announced the rebrand at an event on Tuesday night with Speaker Nancy PelosiNancy PelosiDemocrats sharpen their message on impeachment Congress hunts for path out of spending stalemate Siren song of impeachment lures Democrats toward election doom MORE (D-Calif.) and Senate Minority Leader Charles SchumerCharles (Chuck) Ellis SchumerIlhan Omar blasts Pete King as an 'Islamophobe' after he announces retirement: 'Good riddance' Top Senate Dem: Officials timed immigration policy around 2020 election Senate fight derails bipartisan drug pricing bills MORE (D-N.Y.) while celebrating the 25th anniversary of the Brady bill, which required background checks on gun sales by federally licensed firearms dealers.

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The revamp also comes as the Democratic House is poised to vote Wednesday on a bill that mandates federal background checks for all firearm purchasers, the first vote on major gun legislation in years.

Brady will keep its focus on state and federal policy, as it currently does, but will also work on four new key initiatives. The first is stemming the flow of guns that are used in crimes. The aim is to stop the flow of firearms from out-of-city or state dealers into communities impacted by gun violence.

The new End Family Fire initiative will work to reduce the number of improperly stored or misused guns found in homes that can lead to unintentional shootings, intentional shootings or suicide.

The Brady Legal Alliance will include partnerships with lawyers across the U.S. who work on reducing gun violence through litigation in the courts. 

And the Team Enough initiative, which was founded in the wake of the shooting at Marjory Stoneman Douglas High School in Parkland, Fla., will bring together student activists to give them a platform. 

“Only by uniting together can we bring an end to the epidemic of gun violence once and for all, and we are recommitting to that effort today. We are united against gun violence. We are Brady,” Brady President Kris Brown said in a press release.

The group is named in honor of Jim and Sarah Brady. Jim Brady, President Reagan’s press secretary, was shot during an assassination attempt on the president. The attack left Brady paralyzed.

The group traces its roots back to the National Council to Control Handguns in 1974, the first prominent gun violence prevention group. It was renamed the Brady Campaign to Prevent Gun Violence in 2001.