Rapper Jay-Z hits the political airwaves

Hip-hop artist Jay-Z stars in a new public service announcement encouraging young people to show up to the polls.

The A-list entertainer appears in a “Vote Again 2010” PSA organized by the nonpartisan organization HeadCount.


The 30-second spot will appear on CBS, Fuse and several other “major cable networks,” according to HeadCount, which produced the ad.

And while the organization is nonpartisan, much of its stated goal — increased participation in next month’s election, particularly by young voters — makes common cause with Democrats’ strategy going into the pivotal midterm contests.

President Obama and Democrats have sought this cycle to turn out many of the young, first-time voters who propelled them to victory in 2008. Obama and Vice President Joe BidenJoe BidenPelosi slams Trump executive order on pre-existing conditions: It 'isn't worth the paper it's signed on' Hillicon Valley: Subpoenas for Facebook, Google and Twitter on the cards | Wray rebuffs mail-in voting conspiracies | Reps. raise mass surveillance concerns Fox News poll: Biden ahead of Trump in Nevada, Pennsylvania and Ohio MORE have made appearances at major rallies at universities in states with key races, and plan more in the future.

Obama will also appear on Tuesday evening in a town-hall meeting that will be simulcast on MTV, CMT and BET.