Story at a glance

  • The Pantone Color Institute named the shade Classic Blue as its 2020 Color of the Year.
  • The color is meant to impart a soothing vibe, calming and unifying society in stressful divisive times.
  • Interpretations of this color choice are diverse, but some suggest that there is a political hint.

Popular paint company Pantone announced yesterday that its pick for the color of 2020 is one most people are familiar with: Classic Blue. 

The company website states that while “instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.” 

At the conclusion of every year, the business arm of Pantone, the Pantone Color Institute, selects a color to represent the forthcoming year. The decision is based on a comprehensive analysis of various aesthetics, from trends in the fashion and entertainment industry, to travel hotspots, technological and social media trends, art collections, and general lifestyles. The final decision is meant to measure the greater sociological psyche and temperament. 

Individuals and news outlets alike usually offer their own analysis of what Pantone attempts to convey with it’s chosen color, and many theorize that Classic Blue is a soothing and unifying color meant to relax viewers during social, political and environmental turbulence. 

Leatrice Eiseman, the executive director of the Pantone Color Institute, commented that “We are living in a time of trust and faith” and Classic Blue is “a solid and dependable blue hue we can always rely on.” The bottom line appears to be strength and tranquility. 

Still, some interpret the color a bit further and make political assumptions. With the 2020 color being a shade of blue, many people believe it’s a lighthearted hint at the Democratic party candidates for president. 

The 2019 Color of the Year was Living Coral, which was described as a “nurturing” color found in nature, and was chosen for its “social and welcoming” hue. In 2018, the title went to Ultraviolet. These colors were interpreted as messages supporting environmental conservation and LGBTQ+ rights, respectively. 

Regardless, the certain takeaway is Pantone wants us to communicate, but to also relax.  

Published on Dec 05, 2019