Story at a glance
- Lady Gaga postponed the release of her sixth studio album due to the coronavirus crisis.
- She has raised millions of dollars for coronavirus relief efforts through a virtual concert with other artists and celebrities.
- The album “Chromatica” is scheduled for release at midnight on May 29.
The lineup to the release of Lady Gaga’s sixth studio album, “Chromatica,” was a performance of its own.
It started with the release of the album’s third single, "Sour Candy" featuring Blackpink, a Korean pop girl group, at 7 a.m. on May 28. Then, about five hours later, Lady Gaga tweeted to millions of waiting followers and fans that the album would be released at midnight.
In the weeks and months ahead, Gaga posted thematic photos and videos on social media, dropping hints about the album. “Chromatica” was initially scheduled for release on April 10, but as the coronavirus pandemic worsened towards the end of March, Gaga decided to push it back.
"This is such a hectic and scary time for all of us, and while I believe art is one of the strongest things we have to provide joy and healing to each other during times like this, it just doesn't feel right to me to release this album with all that is going on during this global pandemic," she said in a post on Twitter.
With her album release on pause, the Grammy-winning artist teamed up with international advocacy group Global Citizen to hold the "One World: Together At Home" virtual concert on April 18, raising more than $127 million for the World Health Organization and other regional charities.
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The album's lead single, "Stupid Love," had already been leaked in January before being released on Feb. 28, making the top five of the Billboard “Hot 100” list. The music video for the song portrays two tribes, one dressed in red and one dressed in blue, fighting, which Gaga said could be construed politically.
“The way that I see the world is that we are divided and it creates a very tense environment that is very extremist and its part of my vision of ‘Chromatica’ which is to say that this is not dystopian and its not utopian, this is just how I make sense of things,” Lady Gaga said in a virtual interview with Zane Lowe on May 23.
The second single "Rain on Me," featuring Ariana Grande, wasn’t released until May 22, but has since made the Billboard top 40 lists. The songs have been described as a return to Gaga's dance pop roots, with bass-thumping synthetic and electronic beats.
“I can’t wait to dance with people to this music. I can’t wait to just go into any space with a whole bunch of people and blast this as loud as possible to show them how much I love them,” Gaga recalled telling her friends. “And until then I hope that they listen to this record and go on not only my personal journey with me and dance through all the pain but also go from their own journey and dance through all their pain.”
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