Story at a glance

  • Lockdowns and other restrictions prompted by the coronavirus pandemic devastated small businesses across the country.
  • Following the Super Bowl earlier this month, an event in which millions of dollars are pumped into single advertisements for large companies, "The Late Show" host Stephen Colbert used his platform to run an ad for the small business.
  • The ad included a voiceover of Golden Globe nominated actor Sam Elliott and an endorsement and testimonial from actor Tom Hanks.

A small bookstore in North Carolina that struggled to stay open during the coronavirus pandemic has seen a boost in sales this month after being featured on The Late Show with Stephen Colbert and received a shout out from actor Tom Hanks. 

“I started January feeling super anxious and worried about whether or not we were going to be able to survive the winter, which was pretty disheartening after working so hard to survive 2020,” Mary Ruthless, owner of Foggy Pine Books located in Boone, North Carolina, told The Watauga Democrat


America is changing faster than ever! Add Changing America to your Facebook or Twitter feed to stay on top of the news.


Lockdowns and other restrictions prompted by the coronavirus pandemic devastated small businesses across the country, causing many businesses to shut their doors for good and putting millions of people out of work. 

Following the Super Bowl earlier this month, an event in which millions of dollars are pumped into single advertisements for large companies, "The Late Show" host Stephen Colbert used his platform to lend the bookstore a hand. 

“Big companies aren’t the ones that need our support the most right now,” Colbert said before airing an ad for the bookstore on his show. 

“Of course small businesses could never afford the millions of dollars it would cost to produce and run an ad on CBS tonight, which is why we here at 'The Late Show' have decided to just pick one and just give it to them,” he said. 

The ad included a voiceover of Golden Globe nominated actor Sam Elliott and an endorsement and testimonial from Hanks. 

“Foggy Pine Books has the best selection in all of Boone,” Hanks said, holding up several books. “They have books on all my interests, such as World War II, and also books about the events from 1939 to 1945.” 

Following the ad, the bookstore’s owner said her business has been flooded with orders from all across the country, and she had to hire more staff due to the demand. Due to the ad, the store will be able to stay open at least through the summer. 

“I get to keep having my dream store,” Ruthless told The Watauga Democrat. “So everything, it means everything.”


READ MORE LIKE THIS FROM CHANGING AMERICA

SURPRISING DISCOVERIES IN NEW 10B PIXEL PHOTO OF VERMEER’S FAMOUS ‘GIRL WITH A PEARL EARRING’

AMERICA’S FIRST YOUTH POET LAUREATE DELIVERS POWERFUL INAUGURATION MESSAGE

‘TAMPON ROCK’ IS THE UNAPOLOGETICALLY BLACK, QUEER AND SEX-POSITIVE PODCAST ITS CREATORS WERE WAITING FOR

BEYONCE GIVES FAMILIES FACING EVICTION $5,000 EACH

BOOKS ON RACE AND DISCRIMINATION IN AMERICA BECOME BESTSELLERS


 

Published on Feb 24, 2021