Story at a glance

  • Since 1969, the NBA logo has featured the silhouette of Hall of Famer Jerry West.
  • In an Instagram post Wednesday, Irving shared an image of Bryant dribbling a ball superimposed over the NBA logo and called on the league to make the change.
  • A petition calling for the change has received more than 3.2 million signatures.

Brooklyn Nets All-Star Kyrie Irving is urging the NBA to pay homage to the late basketball legend Kobe Bryant by changing its iconic logo to a full-on action shot of Bryant. 

Since 1969, the NBA logo has featured the silhouette of Hall of Famer Jerry West, although the NBA has never acknowledged publicly that the outline of the player in the current logo is in fact West. 


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In an Instagram post Wednesday, Irving shared an image of Bryant dribbling a ball superimposed over the NBA logo and called on the league to make the change. 

“Gotta Happen,” Irving wrote in the caption. “[I don’t care ] what anyone says. BLACK KINGS BUILT THE LEAGUE.” 

Bryant’s widow, Vanessa Bryant, also shared the image on social media with the caption “Love this,” while Dallas Mavericks owner Mark Cuban told TMZ Sports last year he supports the change. 

“I just think it’s so much more than basketball,” Cuban told TMZ. “He brought so many people together.” 

The image shared by Irving is identical to one used on a Change.org petition also calling for the NBA to “immortalize” Bryant forever as the new logo. 

The petition was created last year and has received more than 3.2 million signatures. 

Last year, Yahoo Sports reported that the NBA has no interest in changing the logo to feature an individual player as there have been so many who have been instrumental to the growth of the league. 

Bryant, his 13-year-old daughter Gianna and seven other people were killed in January 2020 when their helicopter crashed into a fog-covered hillside near Calabasas, Calif., while on the way to a youth basketball tournament.


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Published on Feb 25, 2021