Enrichment Arts & Culture

The top 10 media franchises

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Story at a glance

  • Pokémon is the most valuable media franchise.
  • Since its emergence in 1996, the Pokémon franchise has brought in a revenue of $100 billion.
  • Other franchises in the top five include Winnie the Pooh, Mickey Mouse, Star Wars, and Disney Princesses.

Gotta catch ’em all!

That’s right — the Pokémon franchise is the most valuable media franchise of all time in terms of revenue, according to Statista.

Since its emergence in 1996, the Pokémon franchise has brought in a revenue of $100 billion through shows, movies, books, games, and more.


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As of January 2021, the franchise is closely followed by Hello Kitty, which debuted in 1974 and has brought in $84.5 billion.

Closing out the last eight spots of the top 10 media franchises are Winnie the Pooh at $80.3 billion, Mickey Mouse at $80.3 billion, Star Wars at $68.7 billion, Disney Princesses at $46.4 billion, Anpanman at $44.9 billion, the Marvel cinematic universe at $35.3 billion, Super Mario at $34.6 billion, and Harry Potter at $32.2 billion.

Infographic: The Pokémon Franchise Caught 'Em All | Statista You will find more infographics at Statista


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