Story at a glance

  • The Olympic diver Tom Daley has launched a line of knit kits after going viral this summer for knitting in the stands of the Tokyo Olympics.
  • Kits are available for knitters and crocheters of all levels and range between $40 and $166.
  • Daley has been an avid knitter since last March, and said he would not have been able to get through the Olympics without it.

The British Olympian Tom Daley last week launched a line of knit kits after photos of him knitting during the Tokyo Olympics in August went viral.

The Olympic diving gold medalist, 27, introduced his new business, Made With Love By Tom Daley, in an Instagram post on Nov. 22, and officially launched the brand two days later.

"It’s been a journey for me that started when I first picked up my knitting needles in March 2020," Daley wrote on Made With Love’s website. "Fast forward 18 months and I’m so proud to introduce these kits to you all so that you can experience the joy I found learning to knit.”


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Kits are available for beginner, intermediate, and advanced knitters and crocheters, and include needles, biodegradable yarn, and knitting patterns. The current collection features vests, cardigans, sweaters, stockings, a blanket, and a stuffed flamingo. A winter hat pattern has already sold out.

The price of each kit ranges from £30 to £125, or about $40 to $166.

Daley captivated international audiences during the Tokyo Olympics this summer when he was seen knitting in the stands after winning gold in the men’s 10m platform.

"The one thing that has kept me sane throughout this whole process is my love for knitting and crochet and all things stitching," he said in a video posted to his @madewithlovebytomdaley Instagram account, which he used to post photos and videos of his knitting and crocheting projects before launching his company of the same name.

Later, after completing a pouch for his medal, Daley showed off an elaborate handmade Olympic cardigan.

"When I got to Tokyo, I wanted to make something that would remind me of these games. Something that I could say I had made in Tokyo, during the Olympics!,” he said in an Instagram video at the time. 


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Published on Nov 29, 2021