Story at a glance

  • An Australian 10-year-old girl has made millions of dollars off a line of hair accessories and children’s toys. Her mother says she should be able to retire by her 15th birthday.
  • Pixie Curtis and her mother, Roxy Jacenko, launched their first business, Pixie’s Bows in 2014, when Pixie was just 2 years old. Their second business went live in March.
  • Despite their, Jacenko has said her daughter can grow up to do whatever she chooses, even if it means she wants to leave Pixie’s Bows and Pixie’s Fidgets behind.

Pixie Curtis, an Australian business owner, is well on her way to retirement. At 10 years old, she’s already worth millions. 

According to Pixie's mother, public relations mogul Roxy Jacenko, who helps Pixie run her businesses, Pixie “can retire at 15 if she wants to.”

"Our family joke has been I'll be working till I'm 100 and Pixie will have retired at 15 – I certainly know who's smarter," Jacenko said in a recent interview with news.com.au.

Pixie and Jacenko launched Pixie’s Bows, a line of hair accessories for children, in 2014, when Pixie was just 2 years old. The venture was wildly successful, and Australian retail giant Myer agreed to stock Pixie’s Bows in 2018.

Over the years, famous children like Suri Cruise, North West and True Thompson have been photographed sporting Pixie’s Bows.


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Daily Mail Australia reported in 2018 that Pixie could be worth up to $21 million by the time she turns 18, based on the money she makes from her bow business alone.

In March, Pixie and Jacenko launched a second business, Pixie’s Fidgets, which made more than $145,000 during its first month, according to news.com.au. The colorful bubble-popping toys sold out within 48 hours of the business’ launch.

The two companies have since merged into Pixie’s Pix.

As a reward for her daughter in August, Jacenko made headlines when she bought Pixie, then 9 years old, a brand new $270,000 car.

Despite the success of the businesses, Jacenko told news.com.au. that she doesn’t want her daughter to feel pressure to work for the company forever, and she has the freedom to do whatever makes her happiest – even if it means leaving Pixie’s Pix behind.

"I have said it from day one, the moment Pixie doesn't want to be front-facing or be involved with Pixie's Pix and Pixie's Bows then we will reassess. But for now, she is happy, learning so much," she said.

“Really all a parent can ever want is happiness and good health for their children, and I am no different,” she said.


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Published on Jan 12, 2022