Story at a glance

  • A new survey shows that Americans were more likely to report donating to a nonprofit at the end of March than the beginning.
  • The data suggest people have become more generous since the outbreak of the novel coronavirus in the United States.
  • People also see more importance in buying local now than they did before.

While stories of panic and mistrust are quick to go viral, some statistics show that Americans are responding to the coronavirus pandemic by giving more. New data from Civic Science shows that people reported donating to nonprofits more at the end of March than at the beginning of the month. 

Health and human service nonprofits stayed on the top of the list, going from 55 percent of people donating to 60 percent. Education and research nonprofits saw the greatest increase in donations at 6 percentage points, with 55 percent of people saying they donated to them for the year. Both arts/culture/humanities nonprofits and environmental/animal nonprofits saw an increase in reported donating habits as well. 


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People are also thinking local, especially when it comes to businesses. In a survey with more than 30,000 responses, more Americans said they think it's very important to shop at locally owned establishments now than at the beginning of March; 46 percent said it was very important, 42 percent said it was somewhat important and just 12 percent said it was not at all important. 

And as more people use delivery services, 70 percent of people are also tipping drivers more now due to the coronavirus pandemic, according to a Civic Science survey with almost 4,000 responses. 


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Published on Apr 03, 2020