Story at a glance
- Giving Tuesday traditionally falls on the Tuesday after Thanksgiving to encourage charitable donations.
- The nonprofit organization behind the movement, which began in 2012, has announced a day of giving on May 5 for coronavirus relief efforts.
- T-Mobile is one of a number of companies to promise donations of medical masks and other resources for frontline workers.
No, you didn’t blink and miss Thanksgiving. There’s a new Giving Tuesday event this year dedicated to raising donations for coronavirus relief efforts.
The non-profit organization behind the charitable movement has declared May 5 “Giving Tuesday Now” in response to the need arising from the global coronavirus pandemic.
We can still show social connection and come together on behalf of our communities even while practicing physical distancing. Join us on May 5 for #GivingTuesdayNow - a global day of unity. pic.twitter.com/ggOifHZnm7— #GivingTuesdayNow - May 5 (@GivingTuesday) April 29, 2020
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Since the movement began in 2012, hundreds of companies and charities across the world have participated in the campaign, which will still be held on Dec. 1 this year.
The Giving Tuesday Now event asks for donations to health care workers, relief organizations, small businesses as well as individuals who may be struggling during the pandemic. In addition to a social media campaign, Giving Tuesday has launched a digital map tracking donations across the world, on both an individual and organization level.
One donor, Beth, wrote from Madison, S.D., "Community members are sewing face masks and 3-D printing face shields and bringing them to our local health care facility and senior living centers."
The nonprofit has partnered with major charitable organizations and corporations, including T-Mobile, which is pledging 500,000 medical masks, and donations to the Boys & Girls Clubs of America.
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