Story at a glance

  • Masks for the People is a campaign working to provide free masks, hand sanitizer and testing kits for the most vulnerable members of black and brown communities.
  • The campaign is sponsored by Live Free, an NGO that focuses its efforts on the poor and people of color.
  • The goal of the campaign was to raise $1 million "to secure a supply chain of these needed supplies."

One week after Masks for the People announced their $1 million fundraising goal, they’ve met it — and all it took was one donation. 

Twitter CEO Jack Dorsey announced his donation on a livestream with Pastor Michael McBride, director of the Live Free campaign, and W. Kamau Bell, CNN host and comedian. The $1 million will go towards providing free personal protective equipment and testing kits for those who are incarcerated, formerly incarcerated, violence interrupters, essential workers and the elderly. 

“We had no doubt in our minds that this was the right move for us to make,” Dorsey said in a live video on Instagram and Facebook. 

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The announcement follows a move by Dorsey to transfer $1 billion of his equity in Square to a new foundation that will support coronavirus relief efforts. The billionaire has also teamed up with Rihanna to address the growing issue of domestic violence as millions of Americans are quarantined at home

Masks for the People, sponsored by the nongovernmental organization Live Free, began its campaign on April 6 with the goal of raising $1 million to secure a supply chain of needed supplies for people in jails, urban neighborhoods and poor rural communities. 


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With every $10,000, the campaign will create 5,000 kits containing masks, hand sanitizer and other personal protective equipment (PPE) for the most vulnerable people in communities of color. And while the initial goal has been met, the organization continues to accept donations of any amount online

“Even if you’re not a billionaire, [ask yourself] what is the biggest thing you can do in this moment to address the humanitarian crisis,” McBride said in the livestream.

Kits will be distributed in cities and rural areas across the country, including Detroit, Chicago and New Orleans. McBride said the first shipment of hand sanitizer had already arrived and masks were expected in the next few days. 


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Published on Apr 14, 2020