Story at a glance
- A broad coalition of faith, civil rights, business and immigration organizations have launched a pro-immigrant campaign.
- The campaign highlights the role of immigrants in COVID-19 response and recovery efforts.
- Founding members include José Andrés, the George W. Bush Institute and Postmates, among others.
As politicians, public health officials and residents wrestle over tough decisions during the coronavirus pandemic, one movement is preaching unity. The six-figure campaign, called #AllOfUs, includes an ad-buy to reach Americans nationwide, especially in red states, according to a statement by the National Immigration Forum (NIF).
“Whether they’ve been in the U.S. for months or a lifetime—or their families have been here for generations—doctors, nurses, home health aides, cleaners or janitors, cashiers, childcare providers, delivery drivers, and farmworkers are out there, responding to, helping contain, and supporting us all through the COVID-19 pandemic,” reads the campaign website.
The goal of the campaign is to raise awareness of the role immigrants play with information and positive messages. One in 4 physicians and 1 in 6 nurses are immigrants, according to the campaign, as well as 40 percent of food packers and 73 percent of farmworkers. The $170,000 ad-buy is split among moderates and conservatives in target states, political media targeting beltway audiences, faith-based media, particularly Christian media, and Facebook ads, again with a focus on conservative and moderate states.
Its message comes amid increased reports of racism against people of Asian heritage in the United States and around the world during the coronavirus pandemic. At the same time, the crisis at the border continues, with thousands of migrants detained in Immigration and Customs Enforcement (ICE) centers that are struggling to stop the spread of COVID-19.
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Chef Jose Andres, whose World Central Kitchen has made headlines for its contributions during the pandemic, is just one of 30 sponsors listed on the campaign website. Others include the Church World Service, George W. Bush Institute, National Association for the Advancement of Colored People, Postmates and the Wesleyan Church, among other faith, civil rights, business and immigration organizations.
The website also links to Feeding America for those looking to donate money to coronavirus relief efforts and includes downloadable graphics to share on social media, with the hashtag "All Of Us."
"29,000 DACA recipients are healthcare professionals," reads one, while another simply states, "One Nation, Indivisible."
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