Story at a glance

  • Clothing company Gap announced its latest collection targeted at today’s youth.
  • The company’s latest campaign features “movers and shakers” from Generation Z, the demographic born in the mid-to-late 1990s.
  • The spring line highlights youth activists from several different progressive movements.

This isn’t your mom’s Gap. The clothing company known for its jeans and brands like Banana Republic and Old Navy is launching a new spring line for teens, or as they call it, NXT GEN GAP. 

The new face of GapTeens isn't a model or even a social media influencer. In fact, it isn't one person at all, but a group of youth activists pushing for change in their own ways and on their own platforms. One of them is anti-bullying activist Nandi Hildebrand, a teen whose message is more important than ever as the digital generation turns to remote learning amid the coronavirus pandemic.


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“Bullying is a vicious cycle that causes so many horrible things to happen to the kindest and gentlest of people," she says on her website

The 16-year-old voiceover actor is homeschooled now, but after coming to the United States from South Africa, she learned about the damage bullying can do firsthand. She founded an anti-bullying pledge and club to spread awareness of bullying at schools across the country that has grown into a nonprofit effort. 

One of the best parts of the experience for Hildebrand has been connecting with activists like 10-year-old Ina Bhoopalam, co-founder of Dream Equal; 14-year-old Little Miss Flint, Mari Copen; and 13-year-olds Rebekah Bruesehoff, who advocates for transgender youth, and Jahkil Jackson, homeless advocate and founder of Project I Am. They and others are featured in a campaign for the upcoming GapTeen spring line, featuring sustainable and comfortable clothing, and the face of America's most diverse generation


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"From rallies and marches in front of thousands to virtual protests, it is clear that today’s youth have learned how to make themselves heard. Gap is committed to amplifying these young leaders on the forefront of change with voices advocating for everything from racial justice, climate action, gender equality and beyond," the company said in an email.


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Published on Mar 04, 2021