Story at a glance

  • Kendall Jenner has launched a new venture called 818 Tequila.
  • In the photo and video promotions, Jenner is seen horseback riding, sipping her tequila in a pickup truck and standing among agave plants, donning braids, a cotton shirt, jeans and a cowboy hat.
  • Some on social media have called her posts tone deaf and cultural appropriation.

Kendall Jenner has come under scrutiny online for what users have called “migrant chic” cultural appropriation in her new tequila ad.

In a series of photo and video promotions for her new 818 Tequila venture, Jenner can be seen in Jalisco, Mexico, horseback riding, sipping her tequila in a pickup truck and standing among agave plants, donning braids, a cotton shirt, jeans and a cowboy hat. Alongside her are local agave farmers carrying tools.

Jenner took to Instagram to call it an “incredible experience i have had thus far, learning about this beautiful place, it’s beautiful culture, and the beautiful people!”


America is changing faster than ever! Add Changing America to your Facebook or Twitter feed to stay on top of the news.


However, some users were quick to point to Jenner’s ventures and posts as tone deaf and cultural appropriation.

Some, however, did come to the model’s defense.

Tequila is an integral part of Mexican culture, and the town of Teuila, Jalisco, is considered the drink’s birthplace. 

This isn’t the first time Jenner has been accused of cultural appropriation or tone deafness. In the past, she has worn her hair in cornrows, sold vintage tees with her face superimposed over those of Biggie and Tupac and appeared in a Pepsi commercial about police brutality where she ends protests by offering an officer a Pepsi. 


READ MORE STORIES FROM CHANGING AMERICA

CULTURAL PRESSURES RUNNING HIGH AS MARTIN SCORSESE STARTS FILMING ‘KILLERS OF THE FLOWER MOON’

HAALAND ANNOUNCES NEW INDIGENOUS MISSING & MURDERED UNIT

DEREK CHAUVIN'S GUILTY VERDICT IN THE MURDER OF GEORGE FLOYD GIVES HOPE TO BLACK AMERICA

DWYANE WADE AND GABRIELLE UNION OPEN UP ABOUT RAISING A TRANS DAUGHTER

CHRISSY TEIGEN APOLOGIZES FOR BEING A CYBER BULLY

Published on May 21, 2021