Story at a glance:

  • Burger King is donating 40 cents for every sale of its new chicken sandwich, Ch’King, to the Human Rights Campaign.
  • Chick-Fil-A has a reputation of donating to anti-LGBTQ+ groups.
  • The Ch’King has been getting favorable opinions similar to Chick-Fil-A’s sandwich.

It is summer time, and there is a new chicken sandwich war between Burger King and Chick-fil-A.

However, unlike previous capitalistic fanfare wars, this war is not just a measurement on which establishment has the better sandwich – this is for LGBTQ+ pride, USA Today reported.


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On June 3, Burger King made a cheeky tweet saying it will donate up to $250,000 of the proceeds from its new premium chicken sandwich, Ch’King, to The Human Rights Campaign (HRC). For every hand-breaded chicken sold, 40 cents will go to the cause.

The company emphasized that the Ch’King is available on Sunday, taking a jab at Chick-fil-A which observes the Sabbath on Sunday.

Chick-fil-A is a fast food eatery known for its chicken-based meals. Before 2012, the restaurant regularly donated to anti-LGBTQ+ groups, and its CEO Dan Cathy said supporting same-sex marriage would invite God's judgment on the country.

With its Ch’King receiving positive feedback, Burger King is confident it could send a message that love is love.

"This is a community we love dearly and have proudly supported over the years, so we couldn’t miss an opportunity to take action and help shine a light on the important conversation happening," a Burger King spokesperson told USA TODAY via an email.


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Published on Jun 07, 2021