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Story at a glance:

  • The vast majority of Americans and Brits recognize June as Pride Month.
  • Most Americans show support for the LGBTQ+ community by shopping at LGBTQ+ businesses and donating to causes.
  • Celebrities coming out help the perception of the LGBTQ+ community, the poll finds.

There is a correlation between the popularity of Pride Month and the acceptance of members in the LGBTQ+ community, perhaps signaling that the two occurrences are connected.

Most Americans, 77 percent, and Britons, 56 percent, are aware that June is Pride Month, according to Piplsay, which polled 39,714 people between America and Great Britain from June 14 to 16, 2021.


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Coincidentally, 66 percent of those 30,600 Americans said Pride events help make society more accepting of the LGBTQ+ community, while 64 percent of the 9,114 Brits said the same thing.

Sixty percent of Americans and 45 percent of Brits also want institutions to empower the LGBTQ+ community, and 51 percent of Americans support the LGBTQ+ community and businesses compared to 28 percent of Brits, the poll shows.

According to the poll, 69 and 64 percent of Americans and Brits, respectively, believe that celebrities coming out of the closet or announcing they are transgender also change the public perception of the LGBTQ+ community.

When asked if "are you aware that June was declared as the LGBTQ Pride to honor the Stonewall riots of June 1969 in New York City?," most Americans said yes at 56 percent. Even though the minority of Brits, 36 percent, said yes to the same question, it still shows the lasting effects the Stonewall incident — a response to police brutality in Greenwich Village — has around the world.

A breakdown of those in the U.S. and Britain who have said they "support the LGBTQ community either during Pride Month or otherwise" found that 14 percent of Americans say they shop at LGBTQ+ businesses (7 percent of Brits), and 13 percent of Americans (7 percent of Brits) donate to LGBTQ+ causes. 

When asked if they participate in Pride events and buy LGBTQ+ merchandise, Americans made up 12 percent for the two questions. British people, when asked the same question, accounted for 7 percent for both.

However, 49 and 72 percent of Americans and Brits have said they have not supported the community.


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Published on Jun 17, 2021