Story at a glance:
- The Restaurant Revival campaign and "Let’s Grab A Beer" are combining their message.
- Anheuser-Busch, the makers of Bud Lite, promoted “Let’s Grab A Beer” at the Super Bowl.
- The company is investing $1 billion within the next two years in job creation.
Anheuser-Busch is expanding its “Let’s Grab A Beer” campaign, a continuation of its Super Bowl ad, by joining its efforts with the National Restaurant Association’s Restaurant Revival campaign.
The National Restaurant Association’s Restaurant Revival campaign is similar to the “Let’s Grab A Beer” campaign, with the exception that it focuses on the restaurant industry as a whole.
In the expansion, Chief External Affairs Officer César Vargas of Anheuser-Busch and President & Chief Executive Officer Tom Bené of the National Restaurant Association told Changing America they want to reimagine the experience of socializing with close ones with their products: Budweiser, Bud Light, Bud Light Seltzer, Michelob ULTRA and Stella Artois.
The company is promoting what it calls a common-sense approach to socializing responsibly. Likewise, it encourages its retail and venue partners to keep their work areas clean, spacious and enforce mask policy.
"It's really about reminding people that when you grab a beer, it is usually about more than the beer. It's more about those special moments, the people you're with, that moment of celebration," Vargas told Changing America.
Vargas said the campaign is not returning to normalcy but a reimagining of something better.
"People are dying to spend time together, and when we think about restaurants and what they have done, the innovation you see coming out at restaurants, whether its products or technology, consumers are going to see the benefits," Bené said.
Anheuser-Busch wants to be leaders within the regrowth of the economy, investing $1 billion in the next two years in job creation and communities affected by the pandemic, saying the company wants economic prosperity.
"It's about supporting our partners: restaurants, bars, other hospitality venues, [and] providing relief to workers that have been released by this pandemic," Vargas said.
The National Restaurant Association will provide education initiatives to ensure the hospitality industry comes back better than before.
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