Story at a glance:
- GM claims their EV batteries, Ultium, are superior in size and optimized to store more energy..
- Forty percent of its new U.S. cars will have Ultium.
- GM has a new logo and is targeting the tech savvy demographic (Tesla’s market share).
General Motors (GM) has an electric vehicle platform that takes advantage of its Ultium battery system, which is the company's redefining invention.
According to GM's technical fellow and lab group manager, Mei Cai, the new EV batteries are billed to be Tesla's biggest competitor, with the batteries' cells producing 60 percent more energy capacity than existing batteries.
GM is also calling out Tesla's cylindrical cells batteries, resembling commercialized batteries, because they are oriented vertically. In turn, Tesla's batteries' energy density is less than the Ultium batteries, which can be placed horizontally and vertically.
GM, the automaker of Buicks, Cadillacs, Chevrolets and Corvettes, will have 30 versions of its batteries, and by 2025, 40 percent of its newer U.S. cars will be battery-powered electric vehicles.
“Thousands of GM scientists, engineers and designers are working to execute an historic reinvention of the company,” GM President Mark Reuss said in a 2020 press statement. “They are on the cusp of delivering a profitable EV business that can satisfy millions of customers.”
In May of last year, Mary Barra, CEO of GM, was confident that every Ultium EV it sells will be profitable and hopes to sell 1 million annually by 2025.
In January, GM unveiled a new logo and a commitment to green energy. GM's new marketing approach, the Generation E campaign, is designed to be hip and inclusive, reminiscent of a commercial for a brand new smartphone.
At one point in the commercial, a young woman mentions that charging your Ultium-powered car is as easy as a phone.
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