Story at a glance:

  • Mercedes-Benz is entering the electric car business with the EQS.
    • The car is the sibling to Mercedes’s S-Class series.
    • The price tag is unknown

Tesla has a new challenger in the electric car industry, and its name is Mercedes-Benz.

Mercedes-Benz's parent company Daimler AG unveiled Thursday its newest battery-powered sedan — a challenge to Tesla’s electric cars, the Associated Press (AP) reported.

The EQS sedan is the company’s first vehicle to be built from the start as an electric car — or from what Mercedes-Benz calls their electric-vehicle architecture (EVA). In the past, the carmakers built electric vehicles from components already in an internal-combustion car, AP reports. 


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“The EQS is designed to exceed the expectations of even our most discerning customers,” Mercedes-Benz and Daimler CEO Ola Kaellenius said in a release, reported by CNBC. “That’s exactly what a Mercedes has to do to earn the letter ‘S’ in its name. Because we don’t award that letter lightly.”

The automaker did not release pricing for the EQS, however industry experts expect it to easily top $100,000, CNBC reports. The car will come out in 2022. The starting price on the 2021 Mercedes-Benz S-Class ranges between $94,000 and $160,000, and its Mercedes-Maybach S models can reach $200,000.

The EQS is the counterpart to the company’s S-Class internal-combustion sedan, which tends to cost between $94,000 and $160,000.

“They started at the top,” said Jessica Caldwell, executive director of insights at Edmunds.com. “This is similar to what we’ve seen with some of the other automakers. It’s their most expensive vehicle that is going to come out first.”

As The Hill previously reported, GM is also trying to compete with Tesla with batteries the company says are optimized better. The same could be said for Indian automaker Tata Motors’s Jaguar Landrover, another luxury car that is entering the electronic marketplace.

GM could be targeting a younger audience in its campaign. The latest commercials resemble something akin to a new smartphone.


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Published on Apr 16, 2021