Story at a glance

  • Forty-one percent of American adults have tried a plant based meat substitute as of September 2019.
  • Age is one of the leading demographics with a large difference.
  • A surprise: People who have tried faux meat once are more likely to try it again.

Around 40 percent of Americans have reported trying a plant-based meat, according to data released Tuesday from Gallup

Forty-one percent of U.S. adult respondents to the Gallup survey said they have tried a plant-based meat supplement; the remaining 59 percent have not. 

Several divides emerge among those polled, particularly age. Forty-seven percent of those aged 18 to 29 and 50 percent of those 30 to 49 have tried nonanimal meat products, compared to 38 percent of 50- to 64-year-olds and 26 percent of those aged 65 and above.

A small racial discrepancy exists as well, with more white respondents reporting that they have tried a plant-based substitute as opposed to nonwhite respondents.

Wealthier homes have tried plant-based meat more frequently, and suburban households outpace urban and rural residents in trying plant-based meats.

In fact, the income level respondents must access or surpass to statistically be more likely to try plant-based meat is $100,000 a year.

People along the East and West coasts are also slightly more likely to have tried plant-based meat.

The poll indicates that those who have tried plant-based meat once are more likely to try it again. A total of 59 percent, or roughly 6 out of 10 Americans, reportedly will continue eating plant-based meat after having tried it once, according to the Gallup survey, which was conducted in September. 

This trend is seen across almost all major demographics, regardless of race, age or income tier. 

Still, the meat industry won’t feel the hit as hard, with 97 percent of Americans still reportedly eating meat.  

Published on Jan 28, 2020