Story at a glance
- McDonald’s International President Ian Borden said McPlant could extend across a whole line of plant-based products offered by the fast-food chain.
- The news comes after McDonald’s in April ended a test of a meatless burger made by plant-based protein maker Beyond Meat in Canada.
- The move toward meat-free options comes during a time of heightened awareness about the meat industry’s effects on the environment.
Fast food giant McDonald’s has plans to test out a meat-free, plant-based burger it calls the “McPlant.”
McDonald’s on Monday announced that the McPlant could be offered in some markets around the world some time next year, although it’s not clear if the plant-based burger will be made available in the U.S. and a specific timeline was not immediately unveiled.
“McPlant is crafted exclusively for McDonald’s, by McDonald’s,” Ian Borden, McDonald’s international president, said during an investor meeting, according to USA Today. “In the future, McPlant could extend across a line of plant-based products including burgers, chicken-substitutes and breakfast sandwiches.”
The news comes after McDonald’s in April ended a test of a meatless burger made by plant-based protein maker Beyond Meat in Canada. The company has since said it has no plans to bring back the burger at this time.
Plant-based meat alternatives have been growing in popularity recently in the fast-food scene. Beyond Meat currently provides meat alternatives to Carl’s Jr, Del Taco and Dunkin’. Burger King has also seen success with its Impossible Whopper, a plant-based version of its famous Whopper sandwich that’s made with Impossible Foods meat-free patty.
“There are other plant-based burgers out there, but the McPlant delivers our iconic taste in a sink-your-teeth-in (and wipe-your-mouth) kind of sandwich,” McDonald’s said in a blog post Monday. “It’s made with a juicy, plant-based patty and served on a warm, sesame seed bun with all the classic toppings.”
The move toward meat-free options comes during a time of heightened awareness about the meat industry’s ramifications on the environment. Last year, a United Nations climate change report called for a change to the human diet, saying it would be beneficial for the climate and human health if people in wealthy countries consumed less meat.
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