Story at a glance

  • Victoria’s Secret teamed up with Stella McCartney to create its first mastectomy bra.
  • The Body by Victoria Mastectomy Bra debuted on Oct. 1 in honor of Breast Cancer Awareness Month.
  • In the United States, 1 in 8 women will be diagnosed with invasive breast cancer in their lifetime.

Victoria’s Secret teamed up with Stella McCartney for its first mastectomy bra, which debuted on Oct. 1 in honor of Breast Cancer Awareness Month.

"As the world's leading lingerie brand, the health and well-being of women is paramount to our community," Martha Pease, Victoria's Secret’s chief marketing officer, said in a press release. "We have a unique opportunity but also a responsibility to use our platform and scale of our global footprint to bring greater awareness to the risks of breast cancer, especially among younger women, and educate around the effectiveness of self-checks." 

Available in black and champagne, the Body by Victoria Mastectomy Bra is wire-free and made of a soft micro fabric and lace with front and back closures. The inner lining of the bra includes a pocket that can fit a prosthetic if wanted.

In the United States, 1 in 8 women will be diagnosed with invasive breast cancer in their lifetime, and 85 percent of breast cancers occur in women with no family history of the disease.


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The bra was created in partnership with the Stella McCartney Cares Foundation, which advocates for the early detection and prevention of breast cancer. Stella McCartney’s mother, Linda McCartney, died of breast cancer in 1998.

One hundred percent of the Body by Victoria Mastectomy Bra sales in October will be donated to the Victoria's Secret Global Fund for Women's Cancers to aid breast cancer research.


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Published on Oct 04, 2021