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  • Rite Aid pharmacists will now help customers select alternative medicines and treatments for their conditions, including CBD products.
  • Pharmacists are instructed to help customers find treatments that can complement or supplement traditional medicines.
  • Donigan added that executives are paying close attention to changes in marijuana legislation and restrictions.

In response to growing demand, CBD products and other alternative medicines will now be available at local Rite Aid pharmacies, as the company watches the cannabis market for buying opportunities.

Rite Aid CEO Heyward Donigan spoke at the virtual event The Future of Everything Festival, saying that pharmacists are now trained to advise customers on homeopathic alternatives to over-the-counter and prescription medicines.

“They really are now experts to be able to consult with you about the proven, the worth trying, and then, of course, the traditional medicine,” Donigan said.

She further explained that as all Rite Aid pharmacists are certified on alternative and holistic remedies and are encouraged to help customers find treatments that can complement traditional medicines or replace them entirely. 


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Each pharmacy uses tip sheets that highlight which products in store are useful for individual cases. Some of the more popular options include melatonin, lavender, aromatherapy treatments, along with elderberry and zinc for immunity support. 

Donigan and other Rite Aid executives recently introduced CBD — or cannabidiol, one of the more active marijuana ingredients that does not cause a high —products into lines of business at pharmacies, while following legal regulations.While CBD is legalized for retail, marijuana is only legal for medicinal purposes in 36 states and must be purchased with a prescription or other official note from an authorized dispensary.

Donigan noted that the popularity of medical marijuana as a major factor in closely watching the marijuana business as it evolves with state and federal laws. 


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Published on May 17, 2021