Story at a glance
- Amazon introduced a new mental health booth called “AmaZen,” on Thursday, announcing it would be installed in an Amazon warehouse.
- The tiny booth, with a kiosk that plays mental health videos, is supposed to be a place for employees to “focus on their mental well-being.”
- Social media was quick to mock the initiative, highlighting grievances with the company’s treatment of its workforce.
Amazon faced swift backlash on social media on Thursday after releasing a video introducing “AmaZen,” a tiny, rectangular booth being installed in an Amazon warehouse where employees can go to “focus on their mental well-being.”
Amazon deleted AmaZen from Twitter, but they can’t delete this dystopian nightmare from the Library of Mental Health in our hearts. pic.twitter.com/WkCTPaqekD
— Steven (@Reachingbroom) May 27, 2021
Inside there are a few fake plants and an interactive kiosk that offers videos for workers to view on “mental health” and “mindfulness practices.”
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On social media, people were quick to mock the company’s initiative.
Exclusive footage of Amazon’s Mindfulness Booth pic.twitter.com/TDa3McLHkm
— Vin Diesel the Din Weasel (@EKTOutie) May 28, 2021
Some directed their criticism toward Amazon’s history of aggressively opposing unionization within its U.S. warehouses.
They send you to the booth for reprogramming if you have thoughts about joining a union. https://t.co/vpw6PwUqjo
— file under “anti-surveillance” (@hypervisible) May 27, 2021
Others joked that Amazon would charge its employees for use of the booth.
Several Twitter users also highlighted critical issues facing its employees, such as allegations of a lack of bathroom access, unsafe working conditions and infrequent breaks for workers who spend hours on their feet.
Amazon workers: Literally dying in stressful conditions.
Amazon: Have a phone booth with a mindfulness video for “wellness”!https://t.co/jnZI8cujAZ
— TalkPoverty.org (@TalkPoverty) May 27, 2021
i feel like livable wages & working conditions are better than a mobile Despair Closet https://t.co/k4stnC0Ws0
— Talia Lavin (@chick_in_kiev) May 27, 2021
The company hasn’t issued a response to the backlash at this time.
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