- There are more than 55,000 confirmed cases of the coronavirus in the U.S.
- Social-distancing measures are unprecedentedly threatening the nation’s blood supply.
- Anheuser-Busch is joining other companies in using its funds and resources to help in relief efforts.
Brewing giant Anheuser-Busch is redirecting its funds and partnerships in the sports and entertainment world to support relief efforts across the country for the COVID-19 pandemic, the company announced Wednesday.
Anheuser-Busch will shift money normally spent on sports and entertainment sponsorships to the American Red Cross. The $5 million donation will go towards converting arenas and stadiums into temporary blood drive centers. The nation’s blood supply has been unprecedentedly threatened by the coronavirus, as fears and social distancing measures are leading to thousands of canceled blood drives and centers.
“COVID-19 has changed how we all live our lives, but it hasn’t changed Anheuser-Busch’s priorities and our commitments as an employer, a business partner and a corporate citizen,” said Michel Doukeris, CEO of Anheuser-Busch U.S. “While we can’t solve this crisis on our own, we are proud to do what we can to serve and support our communities in need and the heroes on the front lines, using our capabilities, our relationships, and our reach to do our part.”
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The company, which is the country’s largest sponsor of sporting events and entertainment, is also opening its tour centers in Merrimack, N.H., as well as St. Louis to the Red Cross. To further bolster efforts, Anheuser-Busch will donate media air time so the Red Cross can run their public service announcements.
The brewer also announced this week that it is making hand sanitizer on its production line to help ease shortages. The sanitizer will be used at Red Cross blood donation centers and at emergency shelters.
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