Story at a glance

  • McDonald's, Coca-Cola, Audi and Volkswagen have switched up their logos to spread the message of social distancing.
  • Officials across the country have urged Americans to keep their distance from one another and avoid gathering in large groups to avoid further spreading the coronavirus.
  • The United States currently leads the world in the number of coronavirus cases.

As more than 177,000 American are now infected with the coronavirus, according to Johns Hopkins University data, health and government officials are encouraging the public to practice social distancing to quell the outbreak. 

Social distancing means keeping a large space between people to prevent COVID-19 from spreading. 

And now major brands are using their nationwide reach to pass along the message too. 

McDonald’s, Coca-Cola, Audi and Volkswagen are just a few of the corporations that are heeding the advice of officials through their logos, and encouraging the public to do the same. 

McDonald’s Brazil just recently shared a picture to its Facebook page of the infamous golden arches pulled apart. The ad agency behind the new look said despite the temporary separation between its customers and the company caused by the closures of some restaurants, they “can always be together,” according to CNN Business. The fast-food giant is offering delivery and drive-thru services only. 

Coca Cola ran an ad in New York’s Times Square with each letter of its logo significantly spaced out, with the caption “Staying apart is the best way to stay united.” 


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Audi and Volkswagen, two automotive companies that share ownership, also switched up their logos on social media. 

Audi separated its four rings while encouraging people to, “keep distance.”

Volkswagen separated its iconic “V” from its “W,” and thanked the public for “keeping your social distance.”

Meanwhile, Nike has not switched its logo, but encouraged people to play inside, with an image reading “if you ever dreamed of playing for millions around the world, now is your chance. Play inside, play for the world.”


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Published on Mar 31, 2020