Story at a glance

  • The Biden administration is slated to launch a new public relations campaign to answer questions about COVID-19 vaccines.
  • It will feature prominent celebrities to share positive sentiments about vaccination.
  • Recent national surveys suggest Americans are becoming more receptive to being vaccinated.

President Biden is unveiling Thursday a massive public relations campaign to encourage Americans to get the COVID-19 vaccine. 

Administration officials confirmed to NBC that the initiative, dubbed “We Can Do This: Live,” is aimed at younger Americans and will be held via virtual events on social media. Spokespeople will include famous celebrities and athletes, who will help answer questions surrounding vaccination.

The campaign’s roster will include investor and television star Mark Cuban and actor Eva Longoria, along with NBA, WNBA and NASCAR athletes and celebrities.


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According to a release of the campaign obtained by reporters, that goal of “We Can Do This” is to reach younger audiences “directly in the places where they already consume content online, including social media, podcasts, YouTube, and more.”

Data from the U.S. Centers for Disease Control and Prevention records that roughly 216 million vaccines have been administered. Other studies have forecasted the steady increase in interest in receiving a COVID-19 vaccine, despite initial public reticence. 

The Kaiser Family Foundation recently published a report noting that individuals who initially took a “wait and see” approach to getting vaccinated ultimately become more enthusiastic about receiving a dose as time passes and more vaccines are administered. 

Other surveys polling vaccine sentiment across the country found that confidence in COVID-19 vaccines is steadily rising, with some pockets of skepticism remaining. 


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Published on Apr 22, 2021