Story at a glance
- Research firm IRI reported a surge in condom sales in the United States.
- Condom sales in the U.S. rose by 23.4 percent in four weeks from late March into the beginning of April.
- Seventy-one percent of singles haven’t had sex since the pandemic started.
As vaccination rates continue to rise and “hot vax summer” trends on social media, people are looking to get out and socialize in an intimate way, sending U.S. condom sales surging.
According to the research firm IRI, condom sales in the United States rose by 23.4 percent in four weeks from late March into the beginning of April, and spokespeople for CVS and Walgreens cited a “substantial” rise in condom sales.
And condoms aren’t the only item trending upward. SKYN, a condom and sex toy brand, conducted a 2021 SKYN Sex & Intimacy Survey, finding “39% of respondents reported experiencing an increased sex drive since the start of the pandemic.”
It isn’t a surprising revelation. In an attempt to avoid catching or spreading the coronavirus, many singles spent more than a year social distancing and putting dating and casual sexual encounters on hold. A Match.com 2020 Singles in America Survey reported that 71 percent of singles haven’t had sex since the pandemic started.
Britta Bomhard — chief marketing officer for Church & Dwight, the producer of Trojan condoms — told CNN, “18 to 24-year-olds can’t wait to get their social lives back.”
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