Former top Dem: Midterm message focus should be to 'just win'

Former Democratic Rep. Steve IsraelSteven (Steve) J. IsraelThe Hill's Morning Report - Dem dilemma on articles of impeachment Republicans need to face reality with hypocrisy on impeachment Elise Stefanik tests impeachment waters for moderates in Congress MORE (N.Y.) on Wednesday said that the Democratic message going into the 2016 midterm elections should be to “just win.” 

"Here's an idea about message, just win. Just message what resonates in your constituency, in your district," Israel, who was the chairman of the Democratic Congressional Campaign Committee, told Hill.TV's Krystal Ball and Buck Sexton on "Rising." 

"A good message is like a radio station. You know, if you're driving on the interstate, sometimes you're going to get some great country western music, sometimes you're going to get NPR. The message resonates in specific markets, and so Democrats ought to message to the market, and they don't need this national one-size-fits-all template, that's not going to work," he continued. 

A divide between the Democratic establishment and progressives has emerged ahead of November's midterm elections. 

Progressive New York congressional candidate Alexandria Ocasio-Cortez (D), who is set to campaign with fellow progressive Sen. Bernie SandersBernie SandersDemocratic strategist: 'Medicare for All' exposes generational gap within party Yang expands campaign with senior hires for digital operations Biden: All-white debate not representative of party, but 'you can't dictate' nominee MORE (I-Vt.), said on Wednesday that she believes progressive policies “can win across the country." 

Ocasio-Cortez, who is a self-described democratic socialist, has run on progressive policies such as abolishing Immigration and Customs Enforcement. 

However, establishment Democrats, such as House Minority Leader Nancy PelosiNancy PelosiHouse Judiciary Committee formally receives impeachment report Overnight Energy: Pelosi vows bold action to counter 'existential' climate threat | Trump jokes new light bulbs don't make him look as good | 'Forever chemicals' measure pulled from defense bill Overnight Health Care — Presented by Johnson & Johnson – House progressives may try to block vote on Pelosi drug bill | McConnell, Grassley at odds over Trump-backed drug pricing bill | Lawmakers close to deal on surprise medical bills MORE (D-Calif.), have said that Ocasio-Cortez's win is not reflective of a larger movement within the party. 

— Julia Manchester