Democratic strategist warns Beto should be ‘careful’ with social media presence

Democratic strategist Antjuan Seawright warns that Rep. Beto O’Rourke (D-Texas) should be careful when posting to social media, warning some activity could make him “the next thing the right will demonize.”

O’Rourke has remained active on social media following his loss in the Senate race against Sen. Ted CruzRafael (Ted) Edward Cruz Eye-popping number of Dems: I can beat Trump 'SleepyCreepy Joe' and 'Crazy Bernie': Trump seeks to define 2020 Dems with insults The Hill's Morning Report - Presented by Pass USMCA Coalition - Restrictive state abortion laws ignite fiery 2020 debate MORE (R-Texas). On Thursday, he posted a blog describing his morning run in Washington, D.C., which drew attention from fans and critics alike who weren't sure if it meant he was running for president or just running. 

"The sleet stinging my face, I wondered if the winds had changed too," O'Rourke concluded his post after describing running up to the Lincoln Memorial. 

While the strategist joked that the Texas congressman might have missed his calling as a poet, Seawright argues that he finds nothing wrong with Beto’s ongoing social presence. He cited that O'Rourke latest post is just another example of the congressman trying to stay “relevant” and keep in touch with his base.

O'Rouke boasts almost 974,000 Twitter followers and more than 780,000 followers on his Facebook page.

O’Rourke’s personal branding and social media advertising were key to his campaign against Cruz. The Texas Democrat spent more on social media advertising than any other candidate during the midterms and more than even Donald TrumpDonald John TrumpTrump calls for Republicans to be 'united' on abortion Tlaib calls on Amash to join impeachment resolution Facebook temporarily suspended conservative commentator Candace Owens MORE during the 2016 presidential election. 

O'Rourke's campaign spent more than $8 million on political ads compared to Trump's $3.5 million, according to data from Facebook.

But Seawright warns that he needs to be careful with what he posts, saying such social media activity could draw the wrong kind of attention from opponents.

“I don’t think anything’s wrong with it but I think that if he’s not careful he will turn into the next thing the right will demonize and play games with and I think he has to be careful with what he tweets,” Seawright told Hill.TV.

Though O’Rourke repeatedly denied throughout his campaign that he is running for president in 2020, his record campaign fundraising and ability to rally Democratic support across the country sparked speculation that he might run for the White House.

Whether or not the Texas congressman runs for president, Seawright said that O’Rourke “still has a role to play.” 

— Tess Bonn