Biden's announcement was a general election message, says political analyst

Election analyst Kyle Kondik characterized former Vice President Joe BidenJoe BidenHouse unravels with rise of 'Les Enfants Terrible' Sanders to call on 2020 Democrats to reject money from drug, health insurance industries Harris tops Biden in California 2020 poll MORE's 2020 presidential announcement as a general election message Thursday on Hill.TV. 

"I thought the message that Biden had today was targeted at a general election audience, sort of pulling off some more moderate Republicans to his campaign," said Kondik, managing editor of Sabato's Crystal Ball, told hosts Buck Sexton and Juanita Tolliver on "Rising." 

He noted that Biden's references to neo-Nazi violence in Charlottesville in 2017, and his argument that President TrumpDonald John TrumpPompeo changes staff for Russia meeting after concerns raised about top negotiator's ties: report House unravels with rise of 'Les Enfants Terrible' Ben Carson: Trump is not a racist and his comments were not racist MORE is not fit to serve, was similar to the argument Hillary ClintonHillary Diane Rodham ClintonTrump thanks 'vicious young Socialist Congresswomen' for his poll numbers Will Trump's racist tweets backfire? Democrats fret over Trump cash machine MORE made in the 2016 general election.

"That was difficult for Clinton to do because Clinton was such a toxic figure amongst Republicans," he said. "Biden isn't that now but maybe he will become that by the time the campaign gets going."

"It was a general election kind of message, but of course he's got to win the primary first, and he's got 20 other candidates basically to go against," he said. 

Biden made his long-anticipated 2020 presidential bid official on Thursday with a launch video pitting himself directly against Trump. 

"I believe history will look back on four years of this president and all he embraces as an aberrant moment in time,” Biden said. "But if we give Donald Trump eight years in the White House, he will forever and fundamentally alter the character of this nation — who we are — and I cannot stand by and watch that happen." 

Biden's campaign marks his third run for the White House, but the 2020 Democratic field is different from any he's faced before.

Twenty other candidates are running in the party's primary, which has recently taken a leftward shift, appealing to a growing number of progressive Democrats. 

— Julia Manchester