Biden's announcement was a general election message, says political analyst

Election analyst Kyle Kondik characterized former Vice President Joe BidenJoe BidenTrump says lawmakers should censure Schiff Schiff says committees will eventually make impeachment inquiry transcripts public Trump threat lacks teeth to block impeachment witnesses MORE's 2020 presidential announcement as a general election message Thursday on Hill.TV. 

"I thought the message that Biden had today was targeted at a general election audience, sort of pulling off some more moderate Republicans to his campaign," said Kondik, managing editor of Sabato's Crystal Ball, told hosts Buck Sexton and Juanita Tolliver on "Rising." 

He noted that Biden's references to neo-Nazi violence in Charlottesville in 2017, and his argument that President TrumpDonald John TrumpGOP congressman slams Trump over report that U.S. bombed former anti-ISIS coalition headquarters US to restore 'targeted assistance' to Central American countries after migration deal Trump says lawmakers should censure Schiff MORE is not fit to serve, was similar to the argument Hillary ClintonHillary Diane Rodham ClintonGOP warns Graham letter to Pelosi on impeachment could 'backfire' Hillary Clinton praises former administration officials who testified before House as 'gutsy women' Third-quarter fundraising sets Sanders, Warren, Buttigieg apart MORE made in the 2016 general election.

"That was difficult for Clinton to do because Clinton was such a toxic figure amongst Republicans," he said. "Biden isn't that now but maybe he will become that by the time the campaign gets going."

"It was a general election kind of message, but of course he's got to win the primary first, and he's got 20 other candidates basically to go against," he said. 

Biden made his long-anticipated 2020 presidential bid official on Thursday with a launch video pitting himself directly against Trump. 

"I believe history will look back on four years of this president and all he embraces as an aberrant moment in time,” Biden said. "But if we give Donald Trump eight years in the White House, he will forever and fundamentally alter the character of this nation — who we are — and I cannot stand by and watch that happen." 

Biden's campaign marks his third run for the White House, but the 2020 Democratic field is different from any he's faced before.

Twenty other candidates are running in the party's primary, which has recently taken a leftward shift, appealing to a growing number of progressive Democrats. 

— Julia Manchester